Expansion of Molson Coors Molson Canadian Premium Research Paper

Expansion of Molson Coors Molson Canadian Premium - Research Paper ExampleThis is scorn an increase in sales of a competitor. It clearly outlined how Molson Coors had lost it in matters concerning marketing and otherwise strategies relating its sales. cardinal of the major brands that Molson Coors has in mind to promote is the Molson Canadian, one of the three beer brands that it owns. Molson Canadian is a gift lager. One of the possible reasons as to why it is the product of choice to be targeted for expansion is its increasing popularity among beer brands worldwide. It is already a hit in its native country of production, Canada, and the company has major plans for it. Ranking The ranking of the countries in the order of the best market to the worst is 1. China 2. Mexico 3. Czech 4. France China There are several(prenominal) reasons as to why China is the best potential market for expansion of Molson Canadian premium lager. One is the popularity gain of premium drinks among the Chinese population (6% in 2010) and its promising steady progress. They distinctively prefer drinks that accommodate quality and have some status. Premium lager drinks fit perfectly in this description. A taste is skewed towards imported premium lager brands given the inclination of the Chinese to the Western countries culture. This is in incident a perfect opportunity for the Molson Canadian premium lager, given its origin and perfection. The Chinese market has a promising future market, both in the present and in the future. This is given its younger generations capability to spend more on luxury goods. The young Chinese thus hold the future market for the Molson Canadian beer brand. Mexico Mexico could have been the best option if at entirely it had a little illumination in its economy growth, which is its main letdown while considering the best country for Molson Canadian Premium Lager. This in occurrence was the main reason as to why they had a drop of 2% of beer volume s sold in 2010. The la workforcetable economy is a threat in that the population might prioritize other basic demand due to the rising prices of beer and the overall increased inflation that read 4.4% in 2010 up from 3.6% in 2009. Generally, Mexico has a very conducive market for premium beer with the consideration that a large percentage (94%) is committed to beer among all alcoholic drinks. The age group of the consumer base is also perfect in the range of 20 29 years which is also the future market of the brand. Statistics also show that beer would eventually replace soft drinks for men given the trend it had taken. Of the 3% lager imports that are consumed, 90% comprises of premium lager. This leaves no doubt that Mexico is the countenance best option for Molson Canadian premium beer expansion plan. Czech Anyone who didnt have the statistics would have no doubt chosen Czech as the perfect country for this investment plan. This would have been utterly slander because despite Czech ranking among the top five in beer consumption, most of the supported brands are topical anaesthetic brands. This is despite the imports that it gets from Slovakia and Poland. Its recent economic shakedown and the wellness and health sensitization are also knowing to increase awareness and thus a high chance of reducing its market.